There’s no denying that user experience was big in 2017, with everything from product interfaces and onboarding process to the content that’s available for consumption via various digital platforms. There are many Web-based and mobile creations that have already come and gone within the past year. And most of these failures likely had something to do with flaws or miscalculations involving UX. Designing with user experience in mind will continue to be a top priority as we roll into another year.
It never hurts to be prepared to embrace upcoming trends likely to enhance end-user satisfaction. Even so, it’s not always easy to predict what design trends will dominate and drive the user experience for the upcoming year. But it’s inevitable that changes in technology will play a significant role in how design trends evolve in the future. With that being said, here are some of the top mobile and Web UX design trends to keep an eye on in 2018.
Hope you all had a great time with your family on Thanksgiving! For those who don’t celebrate Thanksgiving, we hope you had a wonderful weekend!
As always, we post our design work every month so you know what we are up to. November has been super busy for our team, but we didn’t stop inspiring. Check out our app and web design for this month👇
User experience (UX) is what convinces someone to keep using a product beyond the functionalities. This may not seem like much of a big deal in the grand scheme of things. But when you consider the finicky nature of app users today, it’s easy to see why UX should always be at the top of your list as you prepare your product for its official debut to the masses.
Non-Technical Entrepreneur? 9 Things You Must Know About UI/UX.
Not every founder knows the more delicate points of what makes for a good user experience or an appealing user interface. If this applies to you, it’s not a dig at all. There are plenty of successful entrepreneurs who have fantastic ideas and excellent marketing skills. But if you are a non-technical person, there are some essential things you’ll want to keep in mind with UI and UX.
The problem with launching a bare-bones version of your product is that you could end up making a less-than-spectacular first impression. When your product does launch in fully finished form, some of those early users may not be interested in giving it another try.
For this article, let’s shift the focus to wowing users from the first time your product launches. Create this “minimum lovable product” by designing to delight to make that all-important good first impression for first-time users. Here are seven secrets behind this strategy to keep in mind as you work towards this goal.
Happy Halloween! ? Hope you all had a great weekend! Check out our design inspiration from October. Feel free to visit our Dribbble page to see more!
Image Source: Dropbox Dribbble Team
The average smartphone user launches nine apps a day. On a monthly basis, each smartphone user accesses about 30 apps, which amounts to anywhere from one-third to half of all apps an average user has on their phone. This means the average smartphone user has a lot of apps on their device that they don’t use at all. In fact, around 25 percent of customers will abandon an app after a single use. App users often bail for the following reasons:
• Not seeing enough value after first or second use
• Bad user experience with the user interface (e.g., navigation is difficult)
• Having expectations that aren’t met
• Technical glitches or bugs that make the user experience frustrating or annoying
• Having a signup flow that’s too lengthy or intrusive
It’s not just enough to design an app that will be downloaded. You also want an app that will be successfully used on a regular basis. One way to do is by putting some extra effort into the design of your app’s onboarding flow, referring to the way users are introduced to your app and its features. Here are some of the best practices to keep in mind to make your product more welcoming to new users.
Developers and designers have very different roles in the creation of a product. Designers are typically preoccupied with things like graphics and interface features such as the placement of menus and color schemes. Developers take care of the behind-the-scenes stuff that makes a product work — usually a lot of things involving code. So, it’s not unusual to have a disconnect between designers and developers, sometimes to the point where the only exchange of information that occurs is when the design files are sent over to the development team. This divide may happen because the two sides are working in departments at opposite ends of a building, or even in different cities if work is being done remotely. No matter what’s causing the separation between designers and developers, bridging the gap can result in a more cohesively designed and developed product.
The war between Google and Apple comes down to two words — mobile domination. Both companies have a desire to grab the attention of consumers looking for easy-to-use mobile products with just the right features. The Big G and the Big A are competing with everything that has to do with mobile, including mobile search. Google may primarily control how content is discovered on mobile devices (and the Internet, in general), but Apple is the company that makes a lot of the products people use to do all of that searching, at least the ones that get all the media attention. On the surface, this would seem like a mutually beneficial relationship. The reason it’s not is that Google is also competing with its mobile products via its Android operating system. And Apple is fighting back by cutting in on Google’s search engine turf (more on that later).
As 2018 approaches, are you prepared to launch a new mobile app? Let us help!
This free E-Book is a combination of organized and deep-researched guidelines, resources and our years of experience in building mobile products.
Signs of the dominance of “all things mobile” were first noticed in 2014 when more people were using their devices than their PCs to access the Internet. Just from 2016 to 2017 alone, time spent on mobile devices has jumped by seven minutes. Today, the average person is spending anywhere from 3–6 hours each day on their mobile devices. Meanwhile, time spent watching TV and using desktop computers has continued to decline. What this means for businesses heading into 2018 is a need to make whatever their products are easily accessible via mobile platforms. Need more incentive to embrace mobile? Keep reading to see why mobile will be a must for all businesses in 2018.
So, you want to be a user interface designer? On the plus side, it’s a profession with huge growth potential. According to the Bureau of Labor Statistics, designer-related jobs are expected to grow nearly 15 percent within the next five years. This is about the same as projections for similar tech-based fields. Of course, before you leap to become a full-time UI designer, it’s only natural to want to know some essential things. It’s safe to assume expected salary is one of those things. Realistically, you’re not going to earn as much when you get started in this field as experienced pros, but that’s to be expected with any occupation. However, what you want to focus on is your salary potential throughout your career. Read on for some of the insights you may need to know if UI designer is the right career for you.
As a designer, you’re used to clients having certain expectations. And you likely pride yourself on being a perfectionist when it comes to details. Still, there will be times when unexpected frustrations, disappointments, and failures will rattle your confidence in your skills. Part of the reason for this is because you may not be as adept at reading people as you are at finding the right color scheme and creating a visually stunning user interface design. While this isn’t your fault, you’ll probably be blamed for any missteps. It’s especially true with anything that affects your client’s budget or their earning potential when the product finally launches. A lot of the miscalculations common among designers have to do with user experience issues. The gap between how users react and how you think they’ll respond can be bridged with a better understanding of common UX mistakes.
Developers are a unique breed. They often have very particular — or peculiar, depending on your interpretation — work habits. There are times when they don’t want to be interrupted. But there are also times when they welcome distractions or feedback. When interacting with your developers, you don’t want to do anything that will make the relationship you have with any of your developers awkward or strained. Keep the following tips in mind as you manage your developer relationships to make the building experience more productive for everyone involved.
There’s no question feedback is essential when developing or improving a product. Enter the user interview. Sure, it’s great to talk to actual users and get their insights. However, getting your interviewees to open up and give more than just standard “yes” or “no” responses requires some effort. Most people are either distracted by thoughts of what they have on their agenda for the day or just looking to get it over with it. The key to getting feedback that’s more constructive and meaningful is to avoid giving your interviewees the feeling like they’re at a doctor’s office. Make the interview experience less “clinical” and structured by considering a different take on conducting user interviews.
Ryan Frankel is the founder of EduPlated. Former CEO and Co-Founder of VerbalizeIt (acquired by Smartling in May, 2016). Previously appeared on “Shark Tank”. Author of “The Making of an Entrepreneur: Lessons from a Winding Journey Towards Entrepreneurship”. 2012 MBA graduate of The Wharton School of the University of Pennsylvania. 2012 alumnus of the Techstars business accelerator in Boulder, Colorado. Inc Magazine as a Top 35 Under 35 Entrepreneur.
Queble is the technical team behind EduPlated. From web and mobile design to complex backend system implementation, our team has worked with Ryan intensively to build their product. In this article, we have invited Ryan to share his entrepreneurial journey with you. I’m certain you will learn valuable lessons from his story!
Another 30 days! Now say bye to the summer and hello to the fall. As we always say, stay healthy, stay active!
This month we’ve had so much fun with different ideas. If you missed some of the them, don’t worry, here’s a re-play of September designs from Queble.
Greg has been in 14 start-ups and founded 4, and has held executive positions for better than two-thirds of his career, participating in various size organizations, from ‘$0M to over $1B’ in revenue. He has participated in raising over $73M in venture capital in his career, and has actively participated in over seventeen mergers and acquisitions, at both the company or product level.
Startup founders always have a tremendous amount of energy along with an abundance of enthusiasm. Of course, there’s nothing wrong with being excited about launching a new product! It’s the excitement that helps the business grow. However, various challenges come unexpectedly. Here are our words of wisdom that will very well save you precious time, energy, and money as you prepare to unleash your product on the world.
Uber is often used as an example of user experience design done right. One of the features that everyone loves is the countdown that tells you when your ride will arrive, which is certainly convenient and related to the purpose of the app. But what makes Uber so appealing is the ability to get a ride in your area almost any time throughout the day. Even if the countdown feature weren’t there, the app would still be useful. In other words, Uber was designed with the purpose of the product in mind, not the features that go along with it. This is simply another way of saying to keep the problems you are trying to solve with the users in mind at all times as you take your app from concept to creation. Read on to learn why product thinking will change your user experience design.
“User experience” is one of those buzzwords you’ll want to pay attention to when it comes to your startup digital product design plans. Defined as the overall experience someone has while interacting with a product, user experience (UX) is what will determine how much return you’ll get on your investment. More specifically, it includes things like usability, the speed of tasks accomplished with your product, usefulness of functions, and aesthetics (how visually pleasing your UX design is). Mobile app UX design shouldn’t be an afterthought. If your app doesn’t result in a positive user experience after the first use, it’s not likely to be used again. In fact, 60 percent of users will use an app less than 11 times before giving it up on it, and roughly 1 in 4 people will abandon an app after a single use. If you’re among the companies not yet putting a lot of time and effort into user experience design, here are some reasons why you’ll likely enjoy a better ROI if you do.
It’s only natural for any startup founder to expect a straightforward answer to the often-asked question, “how much does it cost to build an app,” before getting starting with the app building process. Part of the reason for this is to have a good idea of how much of an investment is actually going to be required to turn an idea into a beautiful, profitable reality. Startup owners may also want to know if it’s worth their effort to proceed with what they have in mind, or if it may be best to rethink their concept to fit what’s realistically affordable. The short answer is that it can cost anywhere from $25,0000 for a simple, one-platform app to around a million bucks for a complex, feature-loaded app. Now, let’s dive a little deeper into the truth behind how much it costs to build a native app.
We’re starting this post with a quote from the tech guru, Steve Jobs, “There is a quantum leap between a good idea and a marketable product.” This is the focus of our post today because we are discussing how to design amazing digital products for startup businesses. Steve understood his audience. He knew who he was selling to. He understood why some customers buy and some do not. In fact, this entire theory of marketing was focused on finding out what people want and making it for them. That’s how he ran Apple, and it worked.
Now, a reality check: not every business is like Apple. Some software and hardware companies only focus on one aspect of technology. Perhaps they only sell to one industry or group of people who are looking for what they need. Whatever the case, the idea that Jobs had about knowing your audience and selling to them still applies.
In this post, we will take a look at the steps you should go through if you want to design digital products for startups and then discuss what you can do to connect with these people to increase your sales.
A big reason for the success of (almost) all things Apple-related is the company’s constant focus on the user experience. This is especially important with their mobile phones, explaining why the release of the iPhone Xattracted worldwide attention. While the device does have some expected updates, it also has a feature that’s definitely attracting the attention of UX design experts — augmented reality that’s part of the devices’ operating system. How this particular feature will ultimate impact UI design and user experience has yet to be officially determined. That said, here’s a closer look at what the technology is and how Apple’s AR engine may affect UX designers.